12-Week Journey

Curriculum

Every week has a ship target, a principle, a challenge, and a webinar. Ship every Friday. No exceptions.

Foundation(Wk 1-2)

Core Build(Wk 3-4)

Integration(Wk 5-6)

Polish(Wk 7-8)

Launch(Wk 9)

Scale(Wk 10-11)

Demo Day(Wk 12)

Week-by-Week Breakdown

Ship Target

A live landing page collecting emails from real people.

Z-One Principle

“Zero to One”

The hardest leap is from nothing to something. This week we make something exist. Not perfect. Not complete. Alive.

Weekly Challenge

The 50-Email Sprint: First team to collect 50 real waitlist signups wins. No fake emails. No team members signing up for each other. Real humans, real interest.

Webinar

Zero to One: The Leap That Matters

Role Breakdown

🔨 Hacker

Scaffold Next.js 16 project with App Router + TypeScript + Tailwind v4 + shadcn/ui, deploy to Vercel
Set up Neon/Supabase DB with waitlist table (email, timestamp, source)
Build email capture Server Action + auto welcome email via Resend
Install Google Analytics snippet

📣 Hustler

Write headline, subheadline, and 3 benefit statements
Share landing page in 5+ communities (Reddit, X, Indie Hackers, FB Groups, Filipino tech communities)
Personal outreach to 20 potential users
Track and report first signups by Friday

🎨 Hipster

Design brand identity: logo, color palette, typography, voice
Create social media accounts and first 3 posts announcing the product
Design Open Graph image for social sharing
Build a content calendar for Weeks 1–4

🔍 Hound

Conduct 8–10 user discovery interviews (30 min each)
Document pain points, verbatim quotes, and patterns
Validate problem statement with real data
Competitor analysis: 5–10 alternatives mapped with gaps identified

Collab Spotlight

Hacker × Hipster: Co-design the landing page layout. Hipster creates the visual direction, Hacker implements it. First handshake of many.

Mentor Booking

Product mentor (validate problem) or Growth mentor (launch channels)

Guiding Framework

The 12 Z-One Principles

One principle per week. Together they form the complete philosophy for going from zero to one.

Week	Principle	Summary	Phase
1	Zero to One	The hardest leap is from nothing to something.	Foundation
2	4H > Solo	No one person can hack, hustle, market, and research.	Foundation
3	Ship > Plan	A live landing page beats a 50-slide deck.	Core Build
4	Feedback Friday	Every Friday: push to production, share with users, collect feedback.	Core Build
5	Stack Once, Scale Forever	Production-grade tools from Day 1.	Integration
6	Build in Public	The Hipster shares the journey.	Integration
7	AI-Assisted, Human-Directed	AI coding tools handle the repetitive stuff.	Polish
8	Consistency > Intensity	3 focused hours daily beats a 14-hour weekend binge.	Polish
9	Mentors on Demand	You don’t need all the answers.	Launch
10	UI/UX is Everyone’s Job	The Hacker owns the code.	Scale
11	Ready > Perfect	The last 20% of polish kills more startups than a missing feature.	Scale
12	Beyond Zero to One	You’ve made the leap.	Demo Day